Positioning Workshop
Define how your product wins in the market. 10-step interactive process based on proven positioning frameworks.
Positioning CanvasWorkshop Notes
Download13 Claude Skills for Product Marketing Managers
Product Marketing
Skills Library
Structured frameworks and deliverables for positioning, messaging, GTM launches, competitive intel, and more. Answer a few questions, get a complete document.
13Skills
50+Deliverables
5Categories
Browse by Category
Find the right skill for your product marketing challenge.
Sales Narrative Builder
Translate positioning into a structured 11-step sales pitch. Turn features into stories that close deals.
Sales Narrative DocObjection Handling
DownloadMessaging Document
Create the single source of truth for how your team talks about your product. 6 sections of approved copy.
Boilerplate (4 lengths)Competitive ResponsesBrag Points
DownloadCompetitive Intelligence
Analyze competitors and arm your sales team. Battlecards, SWOT, Porter’s Five Forces, and 50+ item research checklists.
BattlecardSWOTFive ForcesPositioning Doc
DownloadBuyer Persona Builder
Know who you’re selling to and why they buy. B2B/B2C personas, empathy maps, segmentation models.
B2B/B2C PersonasEmpathy MapSegmentation
DownloadCustomer Research Toolkit
Gather and use customer insights systematically. Win/loss guides, 81+ question banks, VoC frameworks.
Win/Loss GuideVoC FrameworkRetention Survey
DownloadGTM Launch Planner
Plan, execute, and review product launches. Full lifecycle from strategy to 73+ task checklist to post-mortem.
GTM StrategyLaunch ChecklistPriority MatrixPost-Mortem
DownloadSales Enablement Kit
Arm your reps with tools to close deals. Playbooks, scripts, one-pagers, objection handling, and onboarding.
Sales PlaybookScriptsOne-PagersDemo Checklist
DownloadContent Strategy Planner
Plan what content to create, for whom, and where to distribute it. Maps, buyer journey guides, and tone of voice.
Content MapTone of VoiceSocial Guidelines
DownloadCustomer Journey Mapping
Map the full customer experience. Journey maps, buyer funnels, onboarding frameworks, churn prediction, and HEART metrics.
Experience MapBuyer FunnelOnboardingHEART Framework
DownloadValue Proposition Builder
Articulate why your product matters. VP canvas, evaluation frameworks, SUCCES messaging, and storytelling arcs.
VP CanvasEvaluationSUCCES FrameworkStory Arc
DownloadPricing Strategy
Set, adjust, and communicate pricing. 6 strategies, 7 models, price increase emails, and Van Westendorp analysis.
Model GuidePrice Increase CommsVan Westendorp
DownloadStrategy Planning Toolkit
Decisions and alignment docs. OKRs, business cases, TAM/SAM/SOM market sizing, KANO feature prioritization.
OKR CanvasBusiness CaseMarket SizingKANO Model
DownloadThe Positioning Trilogy
Three skills that build on each other. Start with positioning, then narrative, then messaging.
1
Positioning Workshop
Who are we? Who’s it for? Why do we win?
Positioning Canvas2
Sales Narrative
Turn positioning into a story sales can tell.
11-Step Narrative3
Messaging Document
Lock in approved copy for the whole team.
6-Section ReferenceHow Every Skill Works
Same simple pattern across all 13 skills.
01
Choose a Deliverable
Pick the document type you need. Each skill offers 2-7 options tailored to specific situations.
02
Answer 5-10 Questions
Share what you know about your product, market, and customers. Rough answers are fine.
03
Get a Complete Document
Receive a structured markdown deliverable ready to share with your team, leadership, or sales.
No Fluff
Every deliverable is structured, actionable, and ready to use. No marketing jargon or filler content.
Battle-Tested Frameworks
Based on positioning theory, KANO, Porter’s Five Forces, Van Westendorp, and other proven methodologies.
Works in Any AI
Built as structured skills. Run them in Claude, ChatGPT, Gemini, or Copilot and get results in minutes.
Team-Ready Output
Markdown documents designed to share with sales, product, leadership, and cross-functional teams.
FAQ
PMM Skills are structured AI skills designed for product marketing managers. Each skill asks targeted questions about your product and market, then generates a complete, formatted deliverable you can use immediately.
The “Foundation” trilogy (Positioning > Sales Narrative > Messaging) works best in order since each builds on the previous. All other skills are independent and can be run anytime.
The foundation trilogy is based on established positioning methodology. Other skills use: Porter’s Five Forces, Van Westendorp, KANO model, HEART framework, SUCCES, and standard B2B/B2C persona development practices.
Most skills take 10-20 minutes of your time answering questions. The Positioning Workshop can take 30-60 minutes since it pressure-tests your answers at each step. Output generation is instant.
All deliverables are formatted as markdown documents, ready to copy into Notion, Google Docs, Confluence, or any other tool your team uses.
Most skills work for both B2B and B2C. Skills like Buyer Persona, Content Strategy, and Pricing Strategy explicitly support both contexts.
Start with positioning.
Everything else follows.
Run the Positioning Workshop and build your product marketing foundation in one session.
Download Positioning Workshop